It’s not groundbreaking to say that data is transformative. Organizations everywhere are increasingly prioritizing data initiatives in an effort to solve business challenges and drive value. So, the question is not whether data is useful, but: ‘How can we put data to work to improve our business outcomes?’

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In this compilation from Amazon Web Services (AWS), discover six ways businesses can leverage data to tackle their most pressing business challenges, including:

• Better decision making

• Getting a 360-degree view of customers on the purchase journey

• Building more intelligent applications

• Optimizing the supply chain

• Reducing risk and detecting fraud

• Minimizing the cost of doing business