The biggest barrier to the success of most businesses’ data strategies isn’t a lack of capability—it’s resistance to change. A recent survey of CDOs showed culture challenges are still a significant obstacle to overcome; 55% of respondents claimed the lack of a data-driven culture was a barrier to meeting business objectives, while 69% said they spend the majority of their time on data-driven culture initiatives.

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It’s clear why CDOs are so invested in this cultural shift. The data-driven culture—which embodies traits such as transparency, decentralization, change, and empowerment—is crucial to future-proof businesses. Without the right culture, efforts to become data-driven are likely to stall.

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This guide by Amazon Web Services (AWS) outlines the five critical steps for businesses to take in order to create, cultivate, and maintain data-first ways of thinking. Discover:

• How you can identify your organization’s unique mix of challenges in becoming data-driven, and how you can set realistic goals to foster lasting change

• The key strategies for rolling out organization-wide change

• The importance of a mindset shift for embracing data-centric ways of working

• The key components of an end-to-end data strategy

• The benefits of getting it right